Three Non-Negotiables for Every AI Strategy Partnership

After consulting on AI implementation with more than 200 companies, I keep coming back to the same three factors. They’re what separates transformations that pay off from the ones that quietly become expensive decoration. 1. Strategic alignment Does the AI initiative connect to an actual business objective, or is it technology for its own sake? … Read more

Costly AI Pitfalls: Mistakes Canadian Companies Keep Making in 2026

Through my consulting work with mid-market companies across Ontario, I’ve watched millions of dollars in AI investment disappear without moving the needle. It’s rarely a technology problem. It’s a strategy problem, and the same mistakes repeat across industries. 1. Chasing AI instead of a business outcome Enthusiasm for AI is everywhere, but launching a project … Read more

The AI Confusion Trap: Why Data-Rich Companies Make Data-Poor Decisions

I sat in a boardroom last year and watched a CEO stare at three AI dashboards showing three different stories. Sales was celebrating a lead-volume spike. Marketing was worried about falling conversion rates. The CFO was quietly wondering if the $2M AI investment was worth it. None of these executives were technophobic. They’d approved the … Read more